About Avaap

Avaap is an industry-focused advisory services and IT management consulting firm.

About us  

What is Avaap?

Avaap is an industry-focused advisory services and IT management consulting firm. Our global community of experienced technical and business process consultants deliver quality resources via a proven onshore/offshore delivery model. Headquartered in Edison, N.J. with global offices and customers around the world, Avaap has deep expertise in healthcare, manufacturing and distribution, education, government and other industries.

Our satisfied customers include Community Health Systems, El Camino Hospital, HCA, J.R. Watkins, Kelsey-Seybold Clinic, MacArthur Co., Prime Healthcare, Safeway-Albertson’s, UnityPoint Health, Whole Foods, and many others. Our professional services team brings on average 16 years of industry and technical experience and 50+ projects per consultant.

In addition to implementation, optimization, and support services backed by a strong consultant team, Avaap has developed a portfolio of innovative solutions including Avaap Test Automation, Avaap Requisition Dashboard, Avaap Security Dashboard, Avaap ProcessFlow Dashboard, AttachIT, ProviderSync, and a suite of integrated solutions for Infor M3.

Avaap’s services and solutions have helped differentiate our organization within the competitive marketplace, earning accolades, including being named on Computerworld’s list of 100 Best Places to Work in IT since 2014; recipient of Infor’s Alliance Partner of the Year award since 2014 as well as winner of several other Infor partner awards; five year honoree on the Inc. 500, KLAS 2017 Category Leader for Revenue Cycle, recipient of NJBIZ 50 Fastest Growing Companies since 2015, and multi-year recipient of Becker’s Healthcare and Modern Healthcare’s Top Places to Work awards. Avaap’s culture is powered by passionate people who are relentless in driving customer satisfaction.


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The name Avaap is an initialism inspired by the five elements, written in the language of Sanskrit.


Fire represents the passion from which the Avaap culture is forged. Our employees collectively seek to provide the best service and software solutions in the industry and approach each customer as if it is our first.


Wind reflects two important characteristics of speed and calm. Avaap’s continual and rapid growth could easily cause an organization to become distracted, however, we have maintained our focus and dedication to be the premier IT service and solutions provider within the industries we serve.


Sky correlates to Avaap’s organizational goals and have been the primary mechanism used to always strive to achieve more. Each year, we review prior year performances, assess what was accomplished and how we can improve in order to better serve our customers.


Water has the unique ability to take form as a gas, liquid, or solid state and is always in motion. To Avaap, this best represents innovation which is at the heart of our organization. This is illustrated with the industry leading solutions that Avaap continually develops to help address our customers' biggest enterprise business system challenges.


Earth – Avaap believes in a cleaner, greener, and better Earth. We encourage Eco-conscious behavior within our company, focus our charitable endeavors towards earth friendly initiatives, and participate with outside organizations that work towards the same goal.

Our Leaders 

Avaap's leadership team is the best in the industry

Dhiraj Shah

Founder & CEO

Dhiraj Shah

Founder & CEO

Dhiraj Shah founded Avaap in 2006 to address critical business gaps for organizations that rely on Infor Lawson as their mission-critical ERP. In 2011, Dhiraj made the decision to strategically focus on Infor software solutions. Under Dhiraj’s leadership, the company has experienced significant growth and exceeded its goals every year since its inception. Today, Avaap is among the largest Infor Alliances Partners.

In 2016, Avaap acquired Falcon Consulting, a KLAS-leading Epic Systems implementation and optimization firm. Avaap is the only Infor systems integrator with a dedicated EHR practice, providing healthcare customers with a single source solution for clinical, business and financial applications. Avaap employs more than 400 technology and business professionals across its locations, including offices in Edison, New Jersey, Chicago, St. Paul, MN, Spain, U.K. and Chennai, India. This growth is testament to Dhiraj’s vision and genuine desire to improve customer business practices through strategic partnerships and exceptional software services.

Avaap has earned several accolades including Infor Alliance Partner of the Year in 2014-2018; Manufacturing and Retail Partner 2018, Infor Cloud Partner 2016-2018; Net-New Sales Partner 2016-2017, Infor Services Partner of the Year in 2013 and Infor 2012 Partner of the Year for Innovation. Avaap has also been recognized for its fast growth, including the Best in Biz award in the medium size business category; NJBIZ’s Fastest Growing Companies in New Jersey and a six-year honoree on the INC. 500 list of fastest growing private companies in the U.S.

Prior to Avaap, Dhiraj held several positions at Lawson Software. He was instrumental in developing Lawson’s offshore strategy by helping establish a global center of excellence in Chennai. He has spoken at numerous industry conferences including Inforum, Infor Partner Summit, INC. 500 conference, and the Kaplan Institute.  Dhiraj graduated with honors from New Jersey Institute of Technology with a B.S. in Computer Science and a minor in professional communications. He is an active member of the Young Presidents’ Organization, a global networking organization of successful entrepreneurs.

Dhiraj has the unique talent for leveraging the latest technologies and conceptualizing them into turnkey solutions that drive better efficiency and efficacy for Avaap’s growing customer base. His deep industry knowledge has helped Avaap build a strong presence in the healthcare, manufacturing, retail, and public sector verticals, among others.

Craig Joseph, MD

Chief Medical Officer

Craig Joseph, MD

Chief Medical Officer

Craig Joseph, MD, is Avaap’s Chief Medical Officer. He is a pediatrician and physician informaticist who is well-grounded in both clinical practice and the use of the electronic health records (EHR) to improve patient care as well as physician efficiency and happiness.

Craig received his undergraduate degree in computer science from the University of Miami. He earned his medical degree from Wayne State University in Detroit, and completed his pediatric residency at the Children’s Hospital of Michigan. Craig practiced primary care pediatrics in suburban Detroit for eight years, and then moved to Madison, Wisconsin to work for Epic. At Epic, Craig helped establish the EHR vendor’s clinical content and configuration recommendations (now known as the Epic Foundation System). Craig worked with clinical and operational executives at Epic’s customers around the United States to ensure optimal use of the software.

After leaving Epic, Craig was tapped as the Chief Medical Information Officer at Agnesian Healthcare, a three-hospital system and enterprise customer of Cerner. After implementing computerized physician order entry (CPOE) and executing on clinical documentation improvement and Meaningful Use initiatives, Craig moved to Texas Children’s Hospital (TCH), the largest pediatric hospital system in the United States. At TCH, he was the interim Chief Medical Information Officer, leading the transition to ICD-10, completing two major Epic upgrades, and moving the organization closer to HIMSS Stage 7. Additionally, Craig worked closely with revenue cycle leadership to improve charge capture and accurate physician documentation of patient acuity.

At Avaap, Craig is involved with all aspects of the company’s healthcare consulting practice. He works directly with clients and with Avaap’s technical and clinical advisors to maximize the use of technology in all medical practice milieus.

Craig is an active diplomate of the American Board of Pediatrics and the American Board of Preventive Medicine (with specialization in clinical informatics).


Adam Goldstein

Vice President, ERP

Adam Goldstein

Vice President, ERP

Adam Goldstein is vice president of ERP at Avaap, responsible for product architecture, development, support and all Infor software delivery. With 15 years of professional ERP experience specific to Infor Lawson, Adam brings expert-level knowledge of methodologies, processes, and tools to Infor Lawson ERP implementations.

Specialized as an Infor Lawson Solutions Architect, Adam possesses significant experience working on ERP implementations with roles ranging from technical lead to the detailed design and development of dashboards, reports, process automation, interfaces, conversions and extensions. He has deep understanding of Infor technologies and data structures and has worked on many projects that range variably in size and complexity.

Since joining Avaap in 2008, he has been highly leveraged as the architect for Avaap’s portfolio of turnkey solutions and dashboards, built with one key objective to seamlessly integrate with Infor Lawson customer environment. Under Adam’s direction, Avaap’s product portfolio features 12 solutions designed specifically to extend value and capabilities of Infor software.

Adam has an impeccable consulting track record due to his strong technical expertise and hands on approach. Most recently, he has defined a methodology to reduce the complexity of migrating to the cloud and adapted Avaap service delivery and consulting to support customer modernization efforts.

Prior to joining Avaap, Adam served as a senior consultant at Bearing Point, a multinational management and technology consulting firm, and as a Technology Consultant at Lawson Software. Adam has received numerous awards for his work and spoken at industry conferences such as CUE and INFORUM.

Ben Hansen

Chief Operating and Financial Officer

Ben Hansen

Chief Operating and Financial Officer

Ben Hansen is the Chief Operating and Financial Officer at Avaap responsible for all finance, accounting, human resources, recruiting and IT/operations activities. He is a senior executive with more than 20 years of experience in finance, insurance, healthcare, research and technology, responsible for creating value through accurate, insightful metrics and analysis as well as building partnerships throughout the company to drive its success.

Prior to joining Avaap, Ben held several leadership positions at Thermo Fisher Scientific, including Vice President of Finance for the Clinical Diagnostics division, as well as key roles in the Research, Healthcare, Diagnostics and Biosciences divisions. Ben also served as CFO of the medical services business Masterplan and President of the medical parts business ReMedPar, both of which were sold to Aramark by the private equity company Berkshire Partners of Boston, MA.

Ben earned his Executive MBA from Vanderbilt University and BS in accounting from Franklin University and the Ohio State University in Columbus, OH.

Melissa Prusher

Vice President, Global Marketing

Melissa Prusher

Vice President, Global Marketing

Melissa Prusher is Vice President of Global Marketing where she is responsible for leading and managing all aspects of Avaap’s marketing, communications and brand management activities.

Melissa brings more than 25 years of experience planning, developing and executing marketing campaigns to support overall business strategies and meet sales objectives. Under her leadership, Avaap has grown to be the largest Infor Alliance Partner and the only Infor healthcare systems integrator with a dedicated EHR team focused on Epic.

Prior to joining Avaap, Melissa spent thirteen years in private practice as a content development and marketing strategy specialist for enterprise software vendors with an emphasis on best-of-breed HCM solutions, as well as supporting organizations in the healthcare, food and beverage, pharmaceutical and  beauty and fashion industries. Her work has been featured in the Human Resource Management Journal, Workforce Magazine, Wall Street Journal and other business publications. She is the recipient of numerous awards including best business blog by American Business Awards, the prestigious Davey International Award for best feature writing, and a Platinum MarCom award.

Melissa began her career with Clairol leading product publicity, strategic relationships and corporate communications. In this role she was responsible for creating the first online brand experience for a beauty company and served on the founding committee of New York’s fashion week, 7th on Sixth.

Melissa received a Bachelor’s of Arts degree in Communication from the University of Hartford. She remains active in professional marketing organizations and the New Jersey technology community.

Michele Behme, RN

Vice President, Avaap EHR Clinical

Michele Behme, RN

Vice President, Avaap EHR Clinical

Michele Behme is Avaap’s vice president of Clinical EHR and a registered nurse with more than 30 years of clinical healthcare IT experience. In addition to significant hospital operational and leadership experience, Michele has led work with several major healthcare IT consulting firms supporting senior leadership, sales support, solution creation and served in client advisory and delivery roles. She brings a strong background in EHR implementation work, participating in single and multi-facility EHR implementation projects across the country in addition to Ambulatory and Hospital Affiliate program development. Michele understands the importance and challenges of pre-implementation planning, system selection, design workflow, clinical integration, application build, testing, training, go-live support, optimization analysis, CPOE, physician documentation, and clinical transformation.  Her experience leads to a better understanding of the impact technology has upon the financial, operational, functional and workflow needs of physicians, clinicians, end users, patients and healthcare systems as well as how data can drive change and improve outcomes.

As a member of senior leadership teams with several healthcare IT consulting companies, Michele had responsibility for the management, quality and growth of the clinical delivery team, building professional services and as an active participant in company operations, business development, project delivery, and client relationships. Michele and her team focus on the comprehensive services, methodology and tools designed to support clients on any phase of an EHR project lifecycle.

Michele holds a BSN from the University of Evansville, professional memberships in HIMSS, ANIA, ISNA, AONE in addition to  ANCC certifications in Nursing Informatics and Psychiatric Mental Health Nursing. She is certified in Epic Inpatient ClinDoc, Orders, Order Transmittal and Decision Support (2015) and also holds athenahealth GLS and CPL certifications. Additionally Michele serves as an Executive Advisor for a telehealth company, MilkOnTap.

Robin Irvine

Managing Director, Avaap Europe

Robin Irvine

Managing Director, Avaap Europe

Robin Irvine is Managing Director, Avaap Europe, where he is responsible for the sales strategy and delivery execution. A 25-year industry veteran and chairman of the M3 User Association for UK, Ireland, and Benelux, Robin brings deep IT and Infor M3 experience, with emphasis on the food and beverage and consumer goods manufacturing industry. He also brings experience in the oil, recycling, bio diesel, and pet food industries.

Prior to joining Avaap, Robin served as the global CIO for ABP Food Group, a multi-agriculture group based in 14 countries. Over the course of his career, he has delivered more than 30 Movex/M3 projects and served on the Infor Customer Advisory Board.

Robin was educated in Perth, Scotland up to college level, where he received his IT technical HNC certification and went into the industry to receive hands-on manufacturing and production experience.

Our History

Avaap started in a small New Jersey office. Today, we are a cross-platform, industry-focused advisory services and IT management consulting firm. See how we've grown!

Awards And Accolades

Avaap is an industry-focused advisory services and IT management consulting firm.


Avaap won the coveted Infor Services Partner of The Year for 2013 and the 2014-2018 Fiscal Year Alliance Partner of the Year awards for achieving high royalty value and delivering premier service to Infor customers across a range of vertical industries.

Avaap was named a 2017 KLAS Category Leader for revenue cycle optimization. Avaap earned a score of 95.3, the highest in the report’s revenue cycle management category.

Avaap earned distinction as one of the 100 Best Places to Work in IT for six consecutive years, 2014-2019. Our flexible approach to work and commitment to excellence are just some of the reasons people bring their career to Avaap.

Avaap was recognized by Deloitte as one of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America.

Avaap is listed as one of Becker Hospital Review's 150 Top Places to Work in Healthcare for the fourth year in a row. More than 75 percent of Avaap customers are in the healthcare industry.

Our Headquarters

Avaap USA, LLC
510 Thornall Street, Suite 250, Edison, NJ 08837

Phone: 732.710.3425
Fax: 732.243.9550
Email: info@avaap.com

Avaap Midwest 
6 West Fifth Street, 8th Floor, St Paul, MN 55102

Avaap Chicago 
70 W Madison Street, Suite 2610, Chicago, IL 60602

Global Center of Excellence Chennai
Chennai ONE, IT SEZ, Upper Stilt, Pallavarm-Thoraipakkam, 200 ft Road, Thoraipakkam, Chennai 600096. India

Global Center of Excellence Pune
Work Lab 2.0 5512, Ganeshkhind, Aundh, Pune 411007. India

Avaap UK
Stanmore House 64-68 Blackburn Street Radcliffe, Manchester M26 2JS. England

Avaap Spain
Antonio Machado 78, Australia Building 1-A3, Viladecans, Barcelona 08840 Spain

Avaap Amsterdam
Keizersgracht 62-64 Amsterdam, Netherlands 1015CS

Technical assistance for Avaap Managed Services and Product customers: support@avaap.com

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