Kevin Cox

By: Amy Ferro
Date: February 10, 2017

Kevin Cox is Executive Vice President of Global Sales, responsible overall for customer satisfaction, global business development, and growth across all Avaap products and services lines.

Kevin is a senior business executive with a track record over 25 years of leadership and results ensuring customers success, building high-performing sales teams, executing go-to-market strategies and delivering year-over-year growth. Focused primarily in Healthcare and Life Sciences, Kevin has a large network across health systems and plans, and the global business ecosystem. For the past 18 years, Kevin has specialized in helping customers realize value from their IT investments, including enterprise software and cloud services/SaaS transformations. His extensive background interacting with multiple industry segments, channels and alliances, complex organizational and competitive environments, and large user communities helps Kevin ensure effective business continuity and operational excellence. He offers deep experience leading teams in both large public global corporations, and private venture-backed early stage companies.

Before Avaap, Kevin was Chief Growth Officer at Health Payment Systems, an early stage cloud technology firm committed to transforming the healthcare consumers financial experience.

Prior to HPS, Kevin led sales for 12 years at Oracle Corporation, where he was most recently Vice President of Sales for Oracle’s North American Applications and SaaS businesses across Healthcare, Life Sciences and Higher Education. In this role, he had responsibility for all customers, partners and employees, and led the turn-around of under-performing divisions and the go-to-market transformation from on premise to SaaS. Earlier in his Oracle career, Kevin was selected to restructure their applications business in U.S. Healthcare where he led their expansion to a market leading #1 in KLAS, while progressively building a $100 million business unit.

Kevin began his sales leadership career at SmithKline, and held roles empowering people and expanding market-share at U.S. Surgical Corporation, McKesson Information Technology, and Lawson Software (now Infor).

Kevin received a Bachelor’s of Science degree in Business Management from the University of North Carolina at Wilmington’s Cameron School of Business. He is a regular speaker at conferences and events, and an active member with HFMA, Health 2.0, and HIMSS, and participated in 2015-16 on the HIMSS Revenue Cycle Improvement Task Force.

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