Consultant Corner: Why is Birst better than Qlik View, Tableau, or any other analytics tools out there?

Massimo Emilione
By: Massimo Emilione
Date: May 24, 2018

With 48.3 percent of organizations placing improved analytics as a top performance indicator, it is clear why more organizations are recognizing the importance of seeing and understanding their data and how it can enable better decisions through actionable insights.

Avaap recently held a webinar on Birst, the next-generation business intelligence (BI) and advanced analytics solution, and how it connects with Infor/Lawson/CloudSuite/M3 software. A question submitted by several attendees was “why should organizations choose Birst over the other analytics or BI solutions on the market when forming their business and technology strategies?” If you missed the response, we thought to address it here.

Get Comfortable Modeling Data

Birst is designed to utilize data from multiple sources – files, spreadsheets, databases, cloud-based applications and more. Birst helps business users transform raw data into connected insights quickly and effortlessly using Birst’s patented Auto Data Refinement technology. ADR enables them to more easily visualize, interact with, and make sense of the data to make faster, more informed decisions.

It’s All Semantics

Birst users benefit from a universal semantic data layer which provides a single location to manage key business metrics. Without it, other BI tools can only provide a narrow view of the business and thus create multiple silos within the company. Business metrics and terminology often reside in the data sources or are manually governed, leading to conflicting analysis. Birst has an auto-generated semantic layer to eliminate ambiguity around what a given KPI means, saving business leaders from costly mistakes, and creating trust in the analytics.


Unlike data visualization tools with features that are too complicated for the average user, Birst makes it simple for business users to connect, prepare, and relate data entirely on their own and regardless of skill. As a result, business users can use data to enrich their own insights and extend it across their organization. A May 2018 Gartner Report highlights Birst’s ability to import data and blend it with existing data without the need for specialized data warehousing or ETL skills.

Built for Greatness

Birst was developed from the start as an enterprise-grade BI platform, allowing integration with existing business applications. It is the only enterprise BI solution that connects users through an end-to-end network of analytics, delivering a single, trusted source of the truth. In comparison, most dashboard and visualization solutions on the market are better suited for simple use cases. Their ability to perform more complex, enterprise uses requires timely development with steep learning curves, significantly extending time to value.

Birst is cloud-native, meaning it can connect with your current on-premise or cloud solutions, as well as grow with your future technology plans. Birst can be accessed from just about anywhere via the web and mobile devices, allowing data visibility from the office, the road, or wherever business users may need it. The cloud-based solution also allows for faster deployment, instant upgrades, and lower TCO.

Have more questions or want to talk about implementing Birst in your organization? Email us at to get the conversation going!

American Business Awards Technology Professional of the Year Massimo Emilione is the practice director of products and Birst BI at Avaap. He works with organizations to derive the most value from their Infor investments.

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